I Know It’s Gonna Happen Someday: Hope Before the Fall

I Know It’s Gonna Happen Someday: Hope Before the Fall
Morrissey’s I Know It’s Gonna Happen Someday captures hope before its co-optation by New Labour—an optimism later reduced to branding.

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In I Know It’s Gonna Happen Someday, Morrissey does something rare: he allows himself to believe in the possibility of change.

Released in 1992, before the co-optation of hope by New Labour and before the disillusionment that would define Maladjusted, the song presents a fragile but genuine optimism—a belief that something better is coming.

Hope Before Its Co-Optation

By 1992, Britain had spent over a decade under Thatcherism. The country had been hollowed out—industry dismantled, unions broken, working-class communities left to rot. The sense of collective identity that had once defined Britain was disintegrating.

Yet, in I Know It’s Gonna Happen Someday, there’s a glimmer of belief that this state of affairs is temporary.

My love

Whereverever you are

Don’t lose faith.”

This isn’t just personal hope—it’s collective, societal hope. Morrissey, for a moment, allows himself to believe that there will be a reversal, that Thatcherism will not define Britain forever. But there’s a melancholy underneath it—an unspoken fear that this hope might be misplaced.

New Labour and the Theft of Optimism

Fast forward just a few years, and hope did come—or at least, it seemed to.

  • Tony Blair and New Labour swept into power in 1997, promising an end to Conservative rule, economic despair, and cultural stagnation.
  • The working-class optimism that songs like I Know It’s Gonna Happen Someday expressed was harnessed for political gain.
  • But instead of a real transformation, we got corporatized progressivism—a Labour Party that abandoned socialism for neoliberal centrism.

What I Know It’s Gonna Happen Someday didn’t predict was that hope itself would become a product, a brand, a marketing campaign.

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